Poster Mockup by ZokiDesign


Who are our users?

As a part of the Ofertia Design Team, and according to Design thinking methodology, we talked to dozens of users with face-to-face interviews, acquiring tons of data and identifying who our users are.

We used this information to create a series of archetypes that serve as a guide when designing, and add the archetypes as a posters in our office wall, so we can design always having them in mind.